How it works

A little research.
A clearer next step.

Turn the idea in your head into a set of searches you can understand, compare and explore.

Start with the idea you want to explore.

Enter a business, product or service and choose your country. Add a city or region if it matters to your idea. Your research project keeps these details together.

Keywawa expands your starting phrases into related keyword ideas, including services, costs and comparisons. These ideas give you a starting list to investigate.

Get to know the searches behind it.

Add keyword data, then compare search demand, trends and competition. Open a keyword to see its sources, dates and search results in more detail.

Use Add data to import a provider report or review available collection options. You can preview imported information before saving it to your research.

Take a useful shortlist with you.

Filter and compare keywords, keep related ideas in groups, and export the research you want to work with.

A shortlist helps you choose what to investigate next, whether you are refining an existing service or exploring a side business.

Make sense of the numbers

The useful details, explained.

You don’t need to be a search specialist. Start with demand and competition, then open the detail you need.

Search volume: A provider’s estimate of how often a phrase is searched in the recorded market and time period.
Search trend: How interest changes over time. Google Trends measures relative interest, so its values are different from monthly search counts.
Search competition: The pages appearing in search results and available difficulty measures. Advertising competition is shown separately from organic search difficulty.
Cost per click: A provider’s estimate of the advertising cost for a click. It can help you understand a keyword’s commercial context.

Know what your research is based on.

Data may come from imported reports, recorded search results or supported providers. Each record keeps its source, market and capture date. Available data depends on the source you use.

A city or region adds context to your project. Some providers supply country-level metrics, which remain labelled at that level. Unavailable metrics appear as Not available.

Keyword research helps you assess an idea. Search demand alone does not tell you whether a business will be profitable.